Tulaa (TOO-lah) comes from the Sanksrit word "Tulā" (तुला) meaning "balance", "scale" or "equal measure". Tulā is also one of the twelve months in the Indian solar calendar, which aligns with the harvest in October. The idea is that our marketplace levels the playing field for smallholder farmers in Africa by providing them with the goods, services and information they need to thrive. Tulaa provides smallholder farmers with quality agricultural inputs on credit and brokers the sale of their crop at harvest time. Launched in 2017, we use mobile technology and artificial intelligence to smartly connect farmers, input suppliers, and buyers in a digital marketplace.
Tulaa is a startup committed to improving the lives of rural communities through mobile innovation.
"I used to rent out my land for wheat farming. This really depleted my soil of important crop nutrients and hence needed to be replenished. This meant that I needed a lot of fertilizer for my first planting season and yet I had limited finances. Tulaa gave me a chance of having fertilizer on credit and then repaying in bits over a period of time. Right now my potatoes are growing. I did not have to wait to get money in order to plant them. Thank you Tulaa!"
"I rent nearly 100 acres. Each acre needs at least 4 bags of fertilizer. You can imagine how much fertilizer is needed for 100 acres. That would be impossible for me to achieve in each planting season.
Being able to partner with Tulaa allows me to pay for the fertilizers in installments as my crops grow as well as expand my farming business."
“I farm on the banks of the Athi River. I use its water to irrigate my farm. Because the water travels over long distances to get here, it usually has pests and diseases. This calls for use of more chemicals in controlling the pests and diseases. Due to the frequency of spraying chemicals, sometimes I used to ignore spraying because the chemicals are expensive. When Tulaa came, they offered to give me some of these chemicals on credit. With that arrangement, I am able to fight the diseases at any time.”