Tulaa is a mobile commerce platform for rural consumers and producers in Africa. Incubated inside of Esoko and launched in Ghana in 2016, the solution uses mobile technology and mobile money to enable farmers to save and borrow to purchase inputs, receive tailored agronomic advice, and market their crops at harvest time.
Our solution uses technology to lower the cost and risk for input suppliers, banks and off-takers to transact with rural customers and suppliers in Africa.
As a growing social business, Tulaa is committed to reinvesting the majority of its returns into the business, to scale quickly and maximize its impact on rural communities.
Our vision in the long-term is to become the leading virtual marketplace for rural Africa.
Headquartered in Nairobi, Tulaa is focused on scaling in Kenya and Ghana with both end-to-end and white labels solutions for our customers, and then expanding into other markets within sub-Saharan Africa.
We are a for-profit social enterprise supported by both private institutional and individual investors.
Chetan leads the technology teams and ensures that Esoko continues to develop best in class software. Before joining Esoko in 2012 he worked at Fidelity Bank in Ghana, where he led an IT-enabled business transformation to deliver a multi-channel, multi-payment architecture. He also worked on financial inclusion for the under-banked and on the maximization of bank services and channels for the unique needs of Ghana. Chetan has a Diploma from Amitty School, Noida, India.
Axel leads Tulaa’s finance, talent and operations departments and was part of the management team that led the spin-off of Tulaa from Esoko in May 2017. He held previously the role of VP Finance & Operations at Esoko.
Prior to joining Esoko, Axel worked at PwC and Morgan Stanley in London, covering financial services companies from an audit and M&A perspective. He left London in 2015 to help Kiva, a SF-based crowdlending platform, establish their US based lending operations. Axel graduated summa cum laude from Warwick Business School with a BSc Accounting & Finance and is a member of the Institute of Chartered Accountants in England and Wales, as well as the CFA Institute.
Esi has more than 15 years of experience in agriculture, financial services and strategy consulting. A Ghanaian national, Esi started her career in financial services at several companies, including Oikocredit. She then became a strategy consultant at Boston Consulting Group in the Boston office. From there, she transitioned to TechnoServe and Grameen Foundation before joining Tulaa. Esi holds an MBA from the Dartmouth Tuck School of Business.