Our Story

Tulaa is a mobile commerce platform for rural consumers and producers in Africa. Incubated inside of Esoko and launched in Ghana in 2016, the solution uses mobile technology and mobile money to enable farmers to save and borrow to purchase inputs, receive tailored agronomic advice, and market their crops at harvest time.

Our solution uses technology to lower the cost and risk for input suppliers, banks and off-takers to transact with rural customers and suppliers in Africa.

As a growing social business, Tulaa is committed to reinvesting the majority of its returns into the business, to scale quickly and maximize its impact on rural communities.

Our vision in the long-term is to become the leading virtual marketplace for rural Africa.

Headquartered in Nairobi, Tulaa is focused on scaling in Kenya and Ghana with both end-to-end and white labels solutions for our customers, and then expanding into other markets within sub-Saharan Africa.

We are a for-profit social enterprise supported by both private institutional and individual investors.

Our Management Team

Hillary Miller-Wise

Chief Executive Officer

Hillary is passionate about the use of technology to improve the lives of the poor. Prior to launching Tulaa, she was CEO of Esoko, where she incubated the platform solution. She has spent her career at the nexus of agriculture, financial services and technology. Hillary holds a Master’s in International Economics from Johns Hopkins University and an MBA from INSEAD, where she received the Social Entrepreneurship Scholarship.

Chetan Seth

Chief Technical Officer

Chetan leads the technology teams and ensures that Esoko continues to develop best in class software. Before joining Esoko in 2012 he worked at Fidelity Bank in Ghana, where he led an IT-enabled business transformation to deliver a multi-channel, multi-payment architecture. He also worked on financial inclusion for the under-banked and on the maximization of bank services and channels for the unique needs of Ghana. Chetan has a Diploma from Amitty School, Noida, India.

Axel Stelk

VP, Finance and Operations

Axel leads Tulaa’s finance, talent and operations departments and was part of the management team that led the spin-off of Tulaa from Esoko in May 2017. He held previously the role of VP Finance & Operations at Esoko.

Prior to joining Esoko, Axel worked at PwC and Morgan Stanley in London, covering financial services companies from an audit and M&A perspective. He left London in 2015 to help Kiva, a SF-based crowdlending platform, establish their US based lending operations. Axel graduated summa cum laude from Warwick Business School with a BSc Accounting & Finance and is a member of the Institute of Chartered Accountants in England and Wales, as well as the CFA Institute.