Tulaa is a mobile commerce platform for rural consumers and producers in Africa. Incubated inside of Esoko and launched in Ghana in 2016, the solution uses mobile technology and mobile money to enable farmers to save and borrow to purchase inputs, receive tailored agronomic advice, and market their crops at harvest time.
Our solution uses technology to lower the cost and risk for input suppliers, banks and off-takers to transact with rural customers and suppliers in Africa.
Our vision in the long-term is to become the leading virtual marketplace for rural Africa.
Headquartered in Nairobi, Tulaa is focused on scaling in Kenya and Ghana with both end-to-end and white labels solutions for our customers, and then expanding into other markets within sub-Saharan Africa.
We are a for-profit social enterprise supported by both private institutional and individual investors.
Hillary is passionate about the use of technology to improve the lives of the poor and has spent many years in the field in Africa doing just that. She came to Esoko from Grameen Foundation, where she led the organization’s programs in Africa using mobile to link the poor to health, financial and commodity markets. Hillary holds a Master’s in International Economics from Johns Hopkins University and an MBA from INSEAD, where she received the Social Entrepreneurship Scholarship.
Chetan leads the technology teams and ensures that Esoko continues to develop best in class software. Before joining Esoko in 2012 he worked at Fidelity Bank in Ghana, where he led an IT-enabled business transformation to deliver a multi-channel, multi-payment architecture. He also worked on financial inclusion for the under-banked and on the maximization of bank services and channels for the unique needs of Ghana. Chetan has a Diploma from Amitty School, Noida, India.
Axel is a finance professional with significant experience across accounting and investment banking, gained with blue chip companies in London. He came to Esoko from Kiva Microfunds, a crowdlending platform for microloans where he helped establish their US-based lending operations in San Francisco. Axel holds a BSc Accounting & Finance from the Warwick Business School and is a member of the Institute of Chartered Accountants in England and Wales, as well as the CFA Institute.
Esi has more than 15 years of experience in agriculture, financial services and strategy consulting. A Ghanaian national, Esi started her career in financial services at several companies, including Oikocredit. She then became a strategy consultant at Boston Consulting Group in the Boston office. From there, she transitioned to TechnoServe and Grameen Foundation before joining Tulaa. Esi holds an MBA from the Dartmouth Tuck School of Business.