Our Story

Tulaa is a mobile commerce platform for rural consumers and producers in Africa. Incubated inside of Esoko and launched in Ghana in 2016, the solution uses mobile technology and mobile money to enable farmers to save and borrow to purchase inputs, receive tailored agronomic advice, and market their crops at harvest time.

Our solution uses technology to lower the cost and risk for input suppliers, banks and off-takers to transact with rural customers and suppliers in Africa.

As a growing social business, Tulaa is committed to reinvesting the majority of its returns into the business, to scale quickly and maximize its impact on rural communities.

Our vision in the long-term is to become the leading virtual marketplace for rural Africa.

Headquartered in Nairobi, Tulaa is focused on scaling in Kenya and Ghana with both end-to-end and white labels solutions for our customers, and then expanding into other markets within sub-Saharan Africa.

We are a for-profit social enterprise supported by both private institutional and individual investors.

Our Management Team

Hillary Miller-Wise

Chief Executive Officer

Hillary is passionate about the use of technology to improve the lives of the poor. Prior to launching Tulaa, she was CEO of Esoko, where she incubated the platform solution. She has spent her career at the nexus of agriculture, financial services and technology. Hillary holds a Master’s in International Economics from Johns Hopkins University and an MBA from INSEAD, where she received the Social Entrepreneurship Scholarship.

Vishal Ajmera

Chief Product Officer

Vishal joined Tulaa from Amazon.com, where he led a product team in Europe. An aeronautical engineer by training, Vishal holds an MBA from INSEAD.